The AntiSocial Engineer needed to dramatically alter their brand identity, to alter the grungy look they had previously to be more appealing to the larger businesses they were starting to deal with.
The brand needed to retain some of the edginess of the previous brand and give a nod to the disruptiveness it represented. All this while having a more grown up clean feel.
We retained the edginess and disruptiveness by using broken type for the 'Anti' part of the logo, this is still fully legible to read but gives props to the previous incarnation of the logo. A new icon was created featuring a lock and the '@' symbol, emphasizing the online safety they can provide
As part of the re-brand, three sub-brands were created, following the style of the main logo so that they are instantly recognizable as 'The AntiSocial Engineer'
The new branding and sub-branding have been rolled out across their existing social media, website and company documents.