Michelle at Beautiful Floral Styling required a regal yet approachable brand design creating for her floristry business. The target market was not just brides in general, but brides who expected a high quality and standard from their wedding florist while being ultra creative.
After researching regal brands of the past, the Beautiful Floral Styling brand was created with an elegant crown and symbol and used a typeface that isn’t old-fashioned but gave a nod to the regal feel that was required while being modern enough not to alienate potential clients. All elements of the icon were custom drawn and the typeface also had a few custom twists.
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