It's such a privilege to work on a brand identity project that helps a charity bring themselves back to the forefront of their investors and end user. Bringing a fresh look and outlook to the charity.
Ashiana Sheffield is a charity very proud of its heritage and history and they did not want to forget this with the new brand identity. This was achieved by evolving the idea behind the original logo of shelter and security, pairing this with a custom typestyle to make a bold strong statement the logo works perfectly for what needs to be achieved. As the majority of Ashiana Sheffield's end users are female, a soft colour pallet was introduced, giving the strong logo elements a soft and approachable feel. A new strapline was also created to encompass the message they portray as a charity.
The new brand has been rolled out across new social media graphics, banner stands, recruitment materials, brochure designs, leaflets, business cards, and their website.