Ashiana is a charity with a lot of pride in its heritage and history, and didn’t want to erase this entirely in their new brand identity. We evolved the idea behind the original logo, the concept of shelter and security represented within the icon which is paired with a bold, custom type.

We introduced a soft, pastel colour palette to soften the strong logo and appeal to the primarily female end-users of the charity.

The new Ashiana brand has been carried across all social media graphics, roller banner stands, recruitment materials, brochures, leaflets, business cards, social animations and their website.