So you have decided that you need new branding?… Good news, you’ve come to the right place!
However, we’ll let you in on a secret; truth be told, your branding isn’t just about you.
There are a few things to consider when going through the branding process. Your branding should have a solid base through strategy, a strong logo, identity creation and a rollout of a great website with promotional and social materials.
Don’t take it to heart if you’re told that some of your ideas aren’t right for your business. It doesn’t matter if your favourite colour is yellow and you would like a bear riding a skateboard as your logo – a good design company shouldn’t just go along with every suggestion you have. They should challenge your thoughts about your own company and question your reasoning for these suggestions, e.g. What would that say about your company? Would it send the right message? Would your customers engage with that?
As much as you have to love your branding, it’s not just about what you like. Your customers have to love it more! Here are a few reasons why:
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You need to attract your audience
You know who you want to target, we are here to design for them. Your overall presentation and message are what will attract them to your brand and start building trust in your brand for the future.
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Your customers/audience are the ones buying
If your audience connects with your logo, identity, message, feel and overall values, then they are more likely to purchase what you are selling and engage with you as a brand.
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You need your audience to become your biggest advocates
Once your audience engages with your brand and begins to genuinely love it, their loyalty becomes a valuable marketing asset that’s worth its weight in gold. They become keen to share their positive experiences on social media, recommend you to their friends, and consistently promote you and your brand to anyone who’ll listen!
In the words of Marty Neumeier, ‘Your brand is not what you say it is. It’s what they say it is’
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It takes time!
Building a strong brand is a process that requires time and effort. Creating a solid brand identity and strategy lays the groundwork, but it’s important to remember that Rome wasn’t built in a day, and neither is a great brand!
Ready to start building your brand?
We’re happy to have an informal chat with you about how we could help you! Get in touch on 0330 043 7366 or fill out our contact form here!
