Was your brand identity created only a couple of years ago, and does it already look outdated?
If this is the answer is yes, you are probably a victim of getting caught up in a design trend!
Shock horror, but this happens a hell of a lot.
So let’s talk about design trends
Yes, they are the bandwagon everyone jumps on the second they Google what looks cool. Gradients, squiggly lines, and Distorted type.
That one serif font we’re all pretending is original (and pretending we like most of the time).
Here’s the truth of the matter: Design trends are not your friend.
And if you want a brand that really does stand out! It’s time to stop chasing what’s “in” and start building what’s you.
The thing about trends is… They look fresh for five minutes… Then suddenly everyone’s using the same layout, the same colour palette, the same weird shapes or giant fonts on their website, like it’s some kind of weird legal requirement to do so.
And just like that… your brand goes from standout to scroll-past and ignored, purely because you blend in with everyone else.
Trendy design might look good for an immediate hit! But branding isn’t about what looks good today – it’s about what feels right and looks amazing over time. Because while trends fade, what your brand’s core value and identity shouldn’t.
Think about it: If your brand’s personality is bold and rebellious, would you wrap it in soft neutrals and whispery fonts just because it’s “on trend”? Or even dressing a punk band in beige cardigans… You just wouldn’t do it! You have to ‘Make. It. Make. Sense’ and trends can dilute that.
Instead of following those trends, here’s what to do: Start with strategy. Who are you? Who are you for? What do you stand for? Let form follow the feel. Let the brand identity elements come together that reflect your energy and the feel of your brand, not Instagram’s latest obsession. Aim for timeless, not trendy. Because good design should feel like you, now, next year, five years, 10 years from now, and many, many years to come!
The question is for you as a business owner: Do you want your brand to be a cookie-cutter template of 1000’s of brands out there, just because you followed a TREND? Or do you want to become the leading light for others to try and copy?
Trends might be cool.
But originality?
Now that’s what builds a legacy!
The choice is simple, really!
Stand out or fade away!
At Ginger Fox Studio, we create Stand Out Identities for Outstanding Brands! The question is are you the next brand we make stand out?
Ready to build a brand that becomes a legacy?
Get in touch on 0330 043 7366 or email us at hello@gingerfoxstudio.com!
