Who They Are
Based in Sheffield, Ashiana believe that everyone has the right to live in a safe environment, free from fear and harm. They provide practical and emotional support in a sensitive way, as well as accommodation for women and children who have survived human trafficking. Despite being based in Sheffield, their outreach support is extended to male and female survivors of human trafficking right across the country.
Ashiana is a charity with a lot of pride in its heritage and history, and didn’t want to erase this entirely in their new brand identity. We evolved the idea behind the original logo, the concept of shelter and security represented within the icon which is paired with a bold, custom type.
We introduced a soft, pastel colour palette to soften the strong logo and appeal to the primarily female end-users of the charity.
The new Ashiana brand has been carried across all social media graphics, roller banner stands, recruitment materials, brochures, leaflets, business cards, social animations and their website.
“Ginger Fox Studio really took the time to fully understand what we do and what we wanted to say; Neil consulted with trustees, CEO, management, staff team, service users and volunteers. The brand he has developed, and we believe, reflects the organisation very well; it is up to date but also reflects the heritage and the encompassing services that we offer. The brand also offers us room to continue to grow and develop in future and we will use it for many years to come!”
Nicola Lambe – CEO, Ashiana Sheffield
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