Ashiana Sheffield
Building a brand that reflects hope, strength and safety.
Who They Are
Creating confidence through clarity.
Ashiana’s previous identity no longer reflected the organisation they had become. As their services grew, the brand needed to feel more welcoming, more inclusive and easier to recognise across every touchpoint.
The challenge wasn’t simply to redesign a logo. It was to create a visual identity that communicated trust, dignity and hope while remaining practical for everyday use across print, digital and community outreach.
Designed with purpose.
We worked closely with the Ashiana team to understand their mission, values and the people they support.
Through collaborative workshops and creative exploration, we developed a brand identity that feels warm, confident and human. Every decision was made to strengthen recognition, improve consistency and help Ashiana communicate with greater clarity.
The result is a brand that supports their message without overshadowing it.
A brand people can believe in.
The new identity balances professionalism with compassion.
A considered colour palette, approachable typography and a flexible visual system give Ashiana the confidence to communicate consistently across everything they produce, from reports and presentations to community campaigns and digital content.
Most importantly, it reflects the organisation behind it.
Helping an important organisation make an even bigger impact.
Strong branding isn’t about looking different for the sake of it.
It’s about helping the right people recognise you, trust you and engage with your message.
Ashiana now has a visual identity that supports the incredible work they do every day and provides a solid foundation for future campaigns, partnerships and growth.
Feedback
Nicola Lambe – CEO, Ashiana Sheffield